THE SHORT...

I’m Justin McAllister, a Tampa-based founder who’s launched a few things, survived most of them, and learned to laugh at the rest.

ProfitVets is my simple side hustle: clean, durable staples that spark real conversations with other entrepreneurs about margins, mess-ups, and momentum.

I keep it simple—execute, have fun, do right by people. Retired Army, current entrepreneur by choice, occasional chaos manager by necessity.

If it makes you smirk at your own questionable life choices, shop the merch!