Justin McAllister

Justin’s journey has been marked by two unwavering themes: adaptation and determination. Upon completion of high school, he immediately enlisted in the U.S. Army. Over two decades, his distinguished career encompassed 10 deployments and roles spanning Air Defense, Intelligence, and Special Operations.

It was during the latter half of his military career, that he evolved into a highly proficient U.S. Army Special Forces Soldier (aka Green Beret). Justin traveled the world conducting Foreign Internal Defense and Counter-Terrorism operations, working side-by-side with over a dozen foreign nation militaries, police forces, and local militias. His ability to thrive in dynamic and shifting terrains is a testament to his resilient spirit.

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Justin’s last assignment led him to MacDill AFB in Tampa, Florida. It was here in 2021 that he and his family decided to bid farewell to their life in the U.S. Army. Now firmly planted in Tampa, Justin’s aspirations go beyond mere commercial gains. His dedication to service, entrepreneurial flair, and ceaseless drive are evident. Taking on the role of a mentor, he guides fellow service members as they transition into civilian lives, showcasing his own story as a testament to how passion, resilience, and tenacity can not only craft a legacy in the military but also pave the way for outstanding entrepreneurial success.

His Why

All the years of training and real-world experience have since transitioned to Justin’s life and journey into entrepreneurship. He strives to create opportunities for himself and those around him so that together, they can relentlessly pursue success and achieve the freedom of choice to live their lives within the boundaries they set for themselves.

✅ He is passionate about creating opportunities and chasing dreams.
✅ He is passionate about seeing others succeed and unlocking their true potential.
✅ He is passionate about providing creative and strategic solutions for business operations.

SOF Instilled Values

Justin was a part of an elite community comprised of the world's most intelligent, determined, and humble warriors. Ready to lead or be led at a moment's notice by the best that America has to offer. These were self-motivated individuals who shared a common mentality of pride and excellence. Battle-tested, jacks of all trades, proven to keep calm in stressful or rapidly deteriorating situations. Out-of-the-box thinkers who were always prepared to overcome and accomplish any task at hand. Quiet Professionals.

The opportunity to work with such talented people over an extended period was an enriching experience. He learned:

▶ to hold himself accountable for his words and actions,
▶ to speak with clarity because "words mean things,"
▶ to be decisive because A decision is better than NO decision,
▶ the importance of mastering the basics,
▶ that it's okay to say "I don't know,"
▶ the value of building and nurturing relationships,
▶ to communicate ideas clearly and concisely both verbally and in writing; and ultimately
▶ how to deliver superior operating results.

Justin knows what it means to work hard for what one is passionate about and has experienced being pushed beyond what he believed were his limits while gaining lifelong skills in Leadership, Management, Teamwork, Critical Thinking, Decision-Making, and Communication.