Founder
Justin McAllister
Retired Green Beret. 2.5 businesses. Still building.
The service
Adaptation and determination.
Justin enlisted in the U.S. Army immediately out of high school. Over the next two decades his career spanned ten deployments and three very different worlds: Air Defense, Intelligence, and Special Operations.
20
Years of service
10
Deployments
12+
Partner nations
4
Businesses built
SOF-instilled values
Quiet professionals.
Justin was a part of an elite community comprised of the world's most intelligent, determined, and humble warriors. Self-motivated individuals who shared a common mentality of pride and excellence. Battle-tested, jacks of all trades, proven to keep calm in stressful or rapidly deteriorating situations. Out-of-the-box thinkers who were always prepared to overcome and accomplish any task at hand. Quiet Professionals. The opportunity to work with such talented people over an extended period was an enriching experience. He learned:
To hold himself accountable for his words and his actions
To speak with clarity, because words mean things
To be decisive — a decision is better than no decision
The importance of mastering the basics
That it's okay to say "I don't know"
The value of building and nurturing relationships
To communicate clearly and concisely, spoken and written
How to deliver superior operating results