Apparel for entrepreneurs

For the ones actually building shit.

Apparel and gear inspired by the wins, losses, long nights, and questionable decisions of entrepreneurship.

Tees from $26.97

Free shipping $49+Ships from the US
30-Day ReturnsFrom date of purchase
Secure checkoutShopify Payments
Veteran-ownedBuilt by a Green Beret
ProfitVets print and fabric detail

Why these and not the other guys'

Made by someone still in it.

These aren’t designs dreamed up by someone trying to figure out what entrepreneurs might wear. They come from actually building businesses — the wins, mistakes, long nights, and all.

  • Designed by a fellow founder.

  • Soft, real-fit, comfortable.

  • Tees & hoodies that survive the wash.

  • Ships from the US. Veteran-owned and operated.

What buyers say

Conversation starters, apparently.

★★★★★
"My new shirts have been an instant conversation starter with other entrepreneurs. I love it! They're also soft and a great fit. Thanks!"
Sam R. · eCommerce
★★★★★
"I was worried about buying but so glad that I did! It's easy to get lost in the serious side of innovation. These shirts remind me and my team to have fun. Shipping wasn't Amazon but wasn't Temu either. Will def be buying more."
Mia T. · Tech Startup
★★★★★
"I'm a big fan of these designs. I was looking for something fun to wear to our local networking events and meetups and these tees are perfect."
Jordan K. · Food Truck Owner

Before you buy

The usual questions.

How much is shipping?

Free on orders over $49. Under that, standard rates apply at checkout. Everything ships from the US.

What if it doesn't fit?

You have 30 days from the date of purchase to start a return. Full terms are on the Refund Policy page.

How do the tees fit?

Unisex sizing, with a size chart on every product page. Between sizes? Size up for a relaxed fit.

How long until it arrives?

Our apparel is printed on demand, so allow 3–5 business days for production and another 3–5 days for shipping. Most orders arrive within 6–10 business days.

Who's behind this?

Justin McAllister — twenty years in the Army, ten deployments, the back half in Special Forces. He started his first business in 2014 while still in uniform and has been building ever since.

Go put it on.

Free shipping on orders over $49.

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    EMPTY DOM REMOVE PROTECTOR